Inspire Action Through Video: The YouTube Nonprofit Program
Turn viewers into supporters with the YouTube Nonprofit Program — free for eligible organizations. Share your mission, raise awareness, and grow your community with the power of video.
Engage Hearts. Expand Reach. Elevate Your Impact.
Connect Emotionally
Video storytelling creates powerful emotional connections that inspire action and support.
Reach Globally
Access over 2 billion monthly users worldwide to spread your mission across borders.
Drive Action
Convert viewers into donors, volunteers, and advocates with compelling video content.
Measure Impact
Track engagement and optimize your approach with YouTube's analytics tools.
Exclusive Benefits for Nonprofits
Fundraising Tools
Access YouTube Giving, donation cards, and end screens that make it easy for viewers to support your cause directly from your videos.
Enhanced Promotion
Link viewers to your website, donation pages, and volunteer sign-ups with customized calls to action throughout your content.
Live Engagement
Stream events, programs, and campaigns in real-time to create immediate connection and response from your audience.
Potential Revenue
Monetize eligible videos to create an additional fundraising stream to support your nonprofit's mission.
Why Nonprofits Choose YouTube
Massive Global Audience
With over 2 billion logged-in monthly users, YouTube offers unparalleled reach for your message across demographics and borders.
Emotional Storytelling
Video creates deeper connections than text or images alone, helping viewers truly understand and connect with your cause.
Cost-Effective Impact
Create always-on awareness without the high costs of traditional advertising, maximizing your limited nonprofit budget.
Seamless Integration
Easily incorporate YouTube content into your existing website, email campaigns, and social media strategies.
Powerful Use Cases for Your Mission
Volunteer Recruitment
Show the impact of volunteers in action to inspire new people to join your cause with authentic day-in-the-life content.
Fundraising Campaigns
Create emotional storytelling that connects donors directly to the impact of their contributions through beneficiary testimonials.
Public Education
Share expertise and raise awareness about your cause through educational content that positions your organization as a thought leader.
Live Events
Stream panel discussions, fundraising events, and advocacy campaigns to engage supporters in real-time, wherever they are.
Success Stories
"YouTube has allowed us to humanize our mission and connect with people all over the world. Video moves hearts—and hearts move missions."
– Jane, Communications Director
164%
Donation Growth
Average increase in monthly donations after implementing YouTube fundraising features
3.5x
Volunteer Signups
Increase in volunteer applications after launching recruitment videos
78%
Engagement Rate
Higher viewer engagement compared to other social platforms
Getting Started is Simple
Apply
Register for a free Google for Nonprofits account
Enroll
Join the YouTube Nonprofit Program
Optimize
Set up your channel with nonprofit features
Create
Start sharing content that drives engagement
Our team provides dedicated support at every step, helping you maximize the platform's potential for your specific mission and goals.
Ready to Grow Your Audience & Your Impact?
What organizations are eligible?
Registered 501(c)(3) organizations in good standing can apply. International equivalents are accepted in many countries. Educational institutions, government organizations, and healthcare organizations must meet additional requirements.
How long does approval take?
Most applications are processed within 2-14 business days. Having your nonprofit documentation ready will speed up the process.
Do I need video experience?
No special experience needed! YouTube provides free creators' courses specifically for nonprofits to help you get started, regardless of your technical background.
Can we get help with our strategy?
Yes! Approved nonprofits receive access to specialized support and training to optimize their YouTube presence and strategy.
You have a mission. YouTube helps you share it. Join the YouTube Nonprofit Program today — it's completely free for eligible organizations.
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